01Selected project
Website creation · Brand positioning · Social media marketing
Equigenix
AI-powered equestrian technology shaped into a credible, discipline-aware digital experience.
Founder & Creative Director of Spectrum Marketing Hub
Strategy with taste.
Creative with purpose.
I help ambitious brands turn complex ideas into a digital presence people understand, remember and act on.
Selected collaborations
Her Voice ImpactsSpectrum SpineCellRegenWellance LabsEquigenixValentine Nutrition
What I bring
Not content for content's sake. I connect strategy, storytelling, design and technology into a digital presence that works as beautifully as it looks.
Selected work
Proof, not just pretty pixels.
A selection of brands I've helped clarify, position and grow.
02Selected project
Website updates · Social strategy · Creative direction
Her Voice Impacts
+1.5K followers · 2–3× engagement · 15–25 inbound DMs weekly
03Selected project
Med-tech · Content strategy · Product education
Spectrum Spine
Complex spinal innovation translated into clear, credible content for professional and general audiences.
04Selected project
Regenerative wellness · Social strategy · Educational content
CellRegen
Complex science turned into clear, trust-building content with a commercial purpose.
05Selected project
Wellness · Social strategy · Conversion-focused creative
Wellance Labs
A clean, science-led content direction balancing education, product benefits and action.
06Selected project
Nutrition · Positioning · Editorial social content
Mediterranean Living
Evidence-based women’s health and GLP-1 support made warm, practical and engaging.
More collaborations
Snaply AI ↗
AI creative production · Content systems · Social strategy
Roam4Less ↗
Travel technology · AI creative · Social content
The Step Club ↗
Website creation · Monthly planning · Community content
The Concession ↗
Avatar creation · AI videos · Visual storytelling
Hire Jeeves ↗
Social content · Avatar reels · Beta customer outreach
Case studies & proof
What changed, and why it mattered.
Each project page now acts as a case-study record: the brief, the work delivered, the visible outcome and the supporting creative.
From scattered presence to a recognisable voice.
Website updates, social strategy and editorial creative created a consistent system for personal storytelling, podcast visibility and community growth.
Verified outcome · One-month reporting period36.9K views · +340 followers · 182 pieces shared · 3,325 interactions · 90.2% women reachedRead the case study ↗Complex regenerative science, made easier to trust.
Product education, social content and a clearer visual language turned technical claims into a more approachable content system.
Verified outcome · One-month reporting period3,737 views · +10 followers · 20 interactions · 661 viewersRead the case study ↗Connectivity positioned as part of the journey.
Destination storytelling, product education and a presentation-style strategy connect travel inspiration to conversion.
Verified outcome · One-month reporting period8,136 views · +50 followers · 687 interactions · 74.1% non-followers reachedRead the case study ↗Walking content that gives community a reason to show up.
Editorial wellness content and community-led messaging made movement feel social, practical and easy to join.
Verified outcome · One-month reporting period33 post interactions · 5 reel interactions · 4 story interactions · 74 profile visits · 1 bio-link tapRead the case study ↗Client voice
What collaborators say.
Selected five-star feedback, reproduced as provided. Additional verified results will be added to the relevant project pages as they arrive.
“She came prepared and had done her research.”
Marketing strategy
“Great insights and communication. I'd love to continue collaborating with Natalia on future projects.”
AI product launch feedback
“great collaboration”
AI growth direction
“Natalia was great to work with. She was open to feedback and delivered in a timely manner.”
Social media marketing
“Very intelligent and professional. I hope to work with her again.”
AI sweepstakes marketing
“Excellent work, precision, feedback, timing and availability! Will certainly work again with Natalia in the future shall the opportunity arises.”
LinkedIn and Instagram marketing
“A pleasure to work with - thank you for your hard work and commitment!”
Women’s fitness and wellness brand
“Natalija did a wonderful job helping me with my social media. She helped me get clear on a strategy, about the types of posts I needed, and so many other details. She created engaging posts which did extremely well on all my platforms. I highly recommend her for anyone who needs help creating a social media account. She is extremely hardworking and always made sure I was happy about posts before submitting them.”
Social media strategy and VA support
“Working with Natalija for over 1,5 years right now. For Fashion Creatives for our brand. In this 1,5 year it was a pleasure working with Natalija, didn’t need to tell her anything she just does it and does it the best! Communication was always perfect, and the creatives were made on time. If you are someone looking for a Creative person in E-Commerce/DS Natalija will take care of you!”
Fashion e-commerce creative
“Natalia is an extremely creative, proactive individual to work with. She did my social media posting for several months and I was very impressed. She picked up on what I wanted almost immediately, which is difficult in my industry. I would definitely hire her again if I ramp up my social media in the future.”
Social media marketing and strategy
Ways we can work together
From the first question to the final creative.
Strategy that gives content a reason to exist.
Positioning, audience research, content pillars, channel strategy and a clear path from attention to action.
Creative that makes the strategy visible.
Editorial social design, campaigns, carousels, short-form concepts, scripts and AI-supported creative production.
Digital experiences that feel considered.
UX/UI direction, websites, landing pages and brand touchpoints designed around how people actually decide.
Curious by nature. Strategic by training.The person behind the work
Hi, I'm Natalia.
A social media strategist, UX/UI designer and creative director who likes making complicated things feel clear—and good ideas impossible to ignore.
I'm the founder of Spectrum Marketing Hub, a creative studio built for brands that want one thoughtful partner across strategy, content and design. I lead every project and bring in the right creative support when the scope calls for it.
MSc Information TechnologyBSc E-business & MarketingUX/UI DesignTop Rated Plus on Upwork
“The best digital work doesn't ask people to admire it. It helps them understand, trust—and take the next step.”
Have a project in mind?
Let's create a brand people actually remember.
Available for selected freelance collaborations through Upwork and direct partnerships through Spectrum Marketing Hub.