05 / Wellance Labs
Science-led wellness with a premium point of view.
Social media strategy and conversion-focused product creative for a wellness brand built around thoughtful formulas and everyday vitality.
Explore the creative
The work
Everyday wellness, explained with nuance.
Educational content turns a complex wellness conversation into useful, memorable moments—without losing the calm, premium character of the brand.
- Scope
- Social media strategy · Educational content · Conversion-focused creative
- Creative focus
- Research-informed hooks, lived-experience storytelling and seasonal content that gives each message a clear next step.
Channels & direction
Clean enough to trust. Distinct enough to remember.
The content direction was designed for Instagram and LinkedIn, giving every formula a clear visual entry point while preserving the calm, science-led character of Wellance Labs.
Selected social content
Wellness stories made practical.
A refreshed content set that balances education, real-life context and a seasonal product story—without repeating the supplement packshots.
Carousel / Hydration
Hydration is an everyday story, not a summer-only message.
