Equigenix / Website & social media

Making equine technology understandable.

Website creation and social media marketing for an AI-powered equestrian platform—connecting a technical product with the people who use it.

Visit equigenix.ai ↗
Equigenix campaign with horse photography and a smartphone interface

My role

One brand experience, from website to feed.

My work spans website creation and social media marketing. The selected posts translate themes such as consistent monitoring, movement and comparison into concise, visual messages.

Scope
Website creation · Social media marketing
Creative direction
Equestrian photography, high-contrast typography, green accents and product-interface visuals.

The website

A home for the product story.

The website introduces the platform and explains its smartphone-based approach to monitoring horses over time. Explore the live project below.

Explore the Equigenix website ↗

Selected social content

The product, made tangible.

Introducing smartphone-based equine analysis
Introducing smartphone-based equine analysis
Connecting consistent tracking with better observation
Connecting consistent tracking with better observation
Movement and progression through a storytelling-led post
Movement and progression through a storytelling-led post
A second product-led layout featuring the mobile interface
A second product-led layout featuring the mobile interface
Explaining small changes through a camera-interface visual
Explaining small changes through a camera-interface visual

Educational sequence

From observation to understanding.

Four connected designs carry one message: a single observation captures a moment; consistent tracking reveals a pattern.

Consistency reveals what observation misses
01 / Consistency reveals what observation misses
From a single moment to a pattern
02 / From a single moment to a pattern
Understanding how a horse changes over time
03 / Understanding how a horse changes over time
Track, compare, understand
04 / Track, compare, understand